CRO
Conversion Rate Optimisation (CRO) in Lund, Skåne
Conversion rate optimisation isn't about guessing what works. It's about systematically testing, measuring, and improving — until every visitor has the best possible conditions to convert.
How I work with CRO
I always start with data. Before a single test is designed, I analyse traffic flows, user behaviour, and the conversion funnel. Where do users drop off? Where's the friction?
From there, a test hypothesis is built — concrete and measurable. Every experiment has a clear purpose, an expected effect, and a defined success criterion.
I use A/B testing and experimentation as my primary tools, building testing programs that create lasting improvement — not one-time wins.
CRO consultant in Lund, Skåne
I'm based in Lund, Skåne, and work with companies across Sweden and internationally. Whether you run e-commerce, SaaS, or lead generation, a structured CRO process can make a real difference to your bottom line.
CRO works best as a continuous process, not a one-off project. I help you build a culture of experimentation and data-driven decisions within your organisation.
A good starting point is often to establish a measurement plan with the right KPIs — so you know what you're optimising for before you start testing.
Interested??
I work with companies that want to grow through experiments and data. Tell me about your project.
Get in touchAndreas Cederblad Δ