Ordliste

En praktisk ordliste over begreber inden for CRO, eksperimentering, performance marketing og AI. Skrevet for at være nyttig i praksis — ikke kun korrekt i teorien.

CRO & Konvertering

Conversion Rate

The share of visitors who complete a desired action — the foundation of all conversion optimization.

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CRO

Conversion Rate Optimization — the systematic work of increasing the share of visitors who do what you want them to do.

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Eksperimentering & Test

A/B Testing

The method of comparing two versions against each other to find out which one performs better.

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Performance Marketing

CPA

Cost Per Acquisition — what it costs to acquire a customer or conversion.

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Performance Marketing

Marketing where every dollar is tracked against results — not just visibility.

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ROAS

Return on Ad Spend — how much revenue each ad dollar generates.

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Metrics & Måling

CAC

Customer Acquisition Cost — the total cost of acquiring a new customer.

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LTV

Lifetime Value — the total value a customer generates over the entire relationship.

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Andreas Cederblad Δ